A 3‑minute promotion film for Signaturdestinasjoner Trøndelag, a development program for small and medium-sized tourism businesses in Trøndelag. Led by Proneo, the program helps participants shift from volume to value - building high-end, sustainable experiences for more quality-conscious guests.
The program is funded by Trøndelag Fylkeskommune, SpareBank 1 SMN, SIVA, and Innovation Norway.

The film

The film features interviews with the project leader and representatives from four participating businesses - Øyna Hotel, Bergstadens Røros, Stiklestad, and Frøya Hotell - along with regional B‑roll that illustrates what “high-end” looks like in practice: professional and hospitable hosting, local food and drink, distinctly Norwegian experiences, and seamless service.

It was created to showcase the project’s process and let participants explain what they gained - and why they’d recommend it to other businesses - so similar initiatives can be promoted in the future.

My role & production

Produced by Navnløs Media.
Cinematography & Editing: Florian Steiner

We worked from a script and key messages provided by Proneo’s project leader, then developed the visual approach and contributed to phrasing the on-camera text. Because we were engaged late in the project, we couldn’t film the workshops or all planned activities; budget and timeframe also meant we supplemented with material provided by participants. That pushed us to focus on strong interviews, clear structure, and a cohesive visual language.