Magdalena Rauter - social media content
athlete.
Magdalena Rauter, pole vault, austria
project type.
SoMe content
date/year.
july 2024
output.
short videos for social media (reels & tiktok)
about the project.
In July 2024, I produced a series of social media video content with pole vault athlete Magdalena Rauter in Innsbruck, capturing her training environment and preparation leading up to competition.
The focus of the production was to highlight the moments behind the performance: the discipline, repetition, and mindset that shape an athlete’s journey. Shortly after, Magdalena went on to win the silver medal in pole vault at the 2024 U20 World Championships in Peru.
For athletes, showing what happens behind the scenes is about more than visibility. It helps build a personal brand, strengthen the connection with fans, and create new opportunities beyond competition. By translating everyday training moments into short-form visual storytelling, the aim is to bring audiences closer and make the journey feel more immediate, authentic, and relatable.
still frames.
behind the production.
the crew.
Written, produced & directed by Florian Steiner
Starring:
Maren Holmgren
Mats Markussen
Crew:
Production Manager: Alexander Pachov
1st Assistant Director: Lilly-Marie Voß
Script Supervisor: Tobias Tøndel
Production Assistant: Syver Anker Nicolaisen
Director of Photography: Filip Grande
Camera Operator: Johan Kristofer Laats
Gaffer: Lars Jakob hesby & Even Arntzen Berg
Gaffer Assistant: Oana Boțoc
Production Sound: Filip Zalewski
Set Design, Set Costumer: Juliane Jensen
BTS Photographer: Veronica Boyanova
Editor: Florian Steiner
Colorist: Alexander Dragomirov
Graphic Design: Maren Holmgren
Special thanks:
Trønderkassa
Kjærnsmo Automatservice AS
Skogn Brukt & Butikk
Levanger Bowling AS
Jaroslavs Andrjuscenko
Blue House
Sander Eriksen
Darja Andrianova
Erlend Høyslo Winge
Sigurd Sandvik
Jonas Christiansen
Berta