Working with Silje Opseth on this project really showed how important it is to keep things real, and how powerful storytelling can be when it comes to sports. We focused on capturing her pre-season training in a way that feels honest and relatable, giving people a closer look at the effort and passion behind it all. Alongside that, we created a bunch of short-form videos for Reels and TikTok to help grow her personal account and connect with her audience in a more engaging way. See all the videos here!

As we head into the 24/25 season, I got the chance to work closely with Silje and document parts of her pre-season journey. The content includes quick, dynamic clips that highlight both her training and some personal moments - perfect for sharing across social media.

For athletes, showing what happens behind the scenes is about more than just being visible. It helps build a personal brand, create a stronger connection with fans, and open up new opportunities off the pitch. Telling these stories in a simple and engaging way can turn everyday moments into something people really connect with. With a focus on short-form content, we’re aiming to bring fans closer and make those stories feel more immediate and real.

Special thanks:

Trønderkassa
Kjærnsmo Automatservice AS
Skogn Brukt & Butikk
Levanger Bowling AS
Jaroslavs Andrjuscenko
Blue House
Sander Eriksen
Darja Andrianova
Erlend Høyslo Winge
Sigurd Sandvik
Jonas Christiansen
Berta